Search engine
optimisation
Jump Above Digital have helped businesses across the UK increase their organic search traffic by optimising their websites to perform better in search engines.
Optimising your website for organic search results ensures that you are able to drive high quality, relevant traffic via targeted keywords which will increase leads and conversions.
The ever-changing search engine algorithms means it is now harder than ever to keep up with the latest ranking signals to make your brand as visible as possible. SEO considers the technical infrastructure of your site as well as on-page elements to help drive your company all the way to page one.
That’s where we come in. With years of experience, our team at Jump Above Digital have helped businesses like yours to achieve their goals online.
What is an SEO Expert?
Search Engine Optimization (SEO) helps people find information and products on search engines such as Google and Bing. An SEO specialist, then, researches and analyses current trends and best practices online to develop and implement strategies that improve search results and ranking performance.
The overall goal is to increase the level of traffic to a website by using keywords and keyword topics to improve the user experience while meeting the search engine guidelines.
Search engines, however, are always changing. This makes the need for SEO specialists even greater.
There can be hundreds of factors contributing to your final search rankings. As well as that, it’s hard to determine what specific trends each search engine is associating with your chosen keywords.
An SEO specialist doesn’t just stop after performing some website tweaks and backlinks around the internet. Instead, they need to constantly be on the ball looking for current treads and finding new way to maximise the traffic into your website.
There are a lot of factors that an SEO specialist must deal with, and that means they need a wide range of skills. If we were to break it down to the basics, though, you could say that a specialist should understand why links are important, what can be done on and off page to help a webpage rank, why content marketing is critical, social media value, pay-per-click marketing and its worth.
When a ranking is achieved on a search engine, it isn’t job done and move onto the next. It is a continual task to keep the ranking and website performing while keeping the competition at bay. The need for SEO specialist grows every year as advancements are made and search engines ever changing.
