PAID ADVERTISING
Our paid ads drive action. Fact. Paid Ads can fast-track you onto the digital scene but it can be a costly minefield when not done correctly. We can help you level the playing field and not only compete but stand out in your industry.
We are a very experienced team, equipped to deliver results and communicate your brand’s key messages. We build profitable, charged campaigns from scratch or reinvigorate existing ads that are underperforming.
At Jump Ahead Digital, we actively target key stages of the conversion funnel. Our crafted and perfected formula matches audience personas with adaptive messaging and creative ads to drive high performance. We expand your reach with paid ads, targeting new fresh audiences as well as implementing dynamic remarketing to re-insert customers into your sales cycle.
What is Native Advertising?
Native advertising is the use of paid ads that match the look, feel and function of the media format in which they appear.
Native ads are often found in social media feeds, or as recommended content on a web page. Unlike display ads or banner ads, native ads don’t really look like ads. They look like part of the editorial flow of the page. The key to native advertising is that it is non-disruptive – it exposes the reader to advertising content without sticking out like a sore thumb.
This type of advertising can be used to build credibility and trust with consumers, satisfying brands’ long-term goals. Native Ads, typically sold on a pay-per-click basis, is now accounting for a majority percentage of all ad revenue and seen as the most effective way of generating solid leads.
Native ads contain a headline and description to encourage users to click on the link. This leads to an article on a brand’s website or to other sponsored content.
Over the last few years, the viewing time figures of Native Ads have increased to the level of editorial content and were also found to have a massive brand lift of as much as 82 percent in cases.
You can analyse the effectiveness and success of your Native Ads by measuring the viewing figures, click and engagement level as well as conducting A/B testing to identity a best performer.
Unlike the more traditional display ads, Native Ads have the potential of longevity. Due to the content being hosted on a webpage, such as a blog, you may see continual organic traffic once the campaign is complete due to social sharing.
